Local author Jeff Cruikshank will discuss his new book (coauthored with Arthur W. Schultz) at Fuller Village on Wednesday, September 22nd at 7:00pm in the Function Room at Brush Hill. The public is invited to attend.

The twentieth century gave birth to mass media—almost all of it paid for. It became the advertising century. Looking back on its early days, we might ask what was advertising back then? What did it mean to America, what did it do to America? As a force, it emerged from an industrial boom the likes of which the world had never seen. In the early 1900s, advances in transportation, distribution, manufacturing—all these things—were combining to create a flood of brave new products. And in the coming years, all these exotic goods made in America would have to be sold to America.

Albert Lasker pioneered a movement that swept across the American landscape and eventually rippled across the varied realms of advertising, business, politics, and medicine.

THE MAN WHO SOLD AMERICA: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century tells the story of “The Father of Modern Advertising.” David Ogilvy once famously wrote of him: “Albert Lasker made more money, spent more and gave more away than anybody in the history of advertising. And he got his money’s worth.”

He was regarded by many business giants of his day as a man with an absolute genius for finding the “big idea” and using it on a massive scale to change the behavior of millions of people.

Any business person, or admirer of high achievement, history, or American culture, will be riveted and fascinated by the stories in this book, a thrilling journey into yesteryear.

For further information about this program, please call Fuller Village at 617-361-7778.